Just as unconscious cognitive metaphors provide the framework for each individual’s thought, so do these shared metaphors provide the framework for a worldview.
My assertion is that a culture operates unconsciously through three primary cognitive metaphors – the universe metaphor, the society metaphor and the government metaphor – covering three primary areas of existence: What is the universe? What is society? How should we govern ourselves?
It’s as basic as: Where are we? Who are we? What should we do?
The universe metaphor, the society metaphor and the government metaphor fundamentally (and, for the most part, unconsciously) define a worldview and distinguish it and its attendant culture from its neighbors.