Day: January 3, 2013

Newthink’s Society Metaphor

Newthink’s society metaphor is the Society Is a Battlefield metaphor:

Society Is a Battlefield Metaphor
• Society is a battlefield.
• Social interaction is war between groups.
• Warring groups either dominate or are dominated.

Newthink envisions society as a battleground, not a wilderness. The main social impetus under newthink changes from civilizing barbarism to battling oppressive groups. This metaphor creates unconscious entailments like “the dominant group ruthlessly oppresses and exploits the weaker group” and “the oppressors’ social system is unvirtuous.”