In progressive society, social advantages adhere to those who seem to possess worldlove. They gain popularity; they are shielded by the fierce protectiveness of other newthinkers; they are granted a default attitude of forgiveness for any transgressions; they walk in the glow of secular sainthood. These secular saints’ great progressive piety is derived not from actions but from the public display of their politically-correct, progressively-virtuous thoughts, and their worldlove.
Politicians, to whom popularity is always important, strive for it under newthink through the appearance of progressive virtue. Aging celebrities, anxious to hang on to their adoring public, often publicly exhibit worldlove late in their careers. Large corporations spend millions in advertising dollars seeking to wrap themselves in the glowing mantle of PV. The environmental movement is in large part a corporate public relations effort to achieve progressive virtue. This isn’t always just conscious cynicism; people continuously and unconsciously seek the appearance of virtue as it exists within their worldview, whether it be goodness under Americanism or progressive virtue under newthink.